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About Us

Ma'at Institute / About Us


Ma’at Institute was created to eradicate racism through research (especially research designed to find cures to the mental, physical, economic, emotional and spiritual challenges that disproportionately affect Blacks and other *Melanics), education and charitable activities which provide culturally specific healing, as well as, educating, providing services/products, and motivating others to counter racism and the effects of racism (white supremacy) by initially building a Black healthy community and then other Melanic communities.  To help Caucasians heal from racism so that Melanics and Caucasians will live in accordance to the principles of Ma’at –truth, justice, righteousness, law, harmony, and balance.

*Melanics– a term created in the 1980s by Dr. Ayo Maria Gooden to refer to People of Color (Blacks, Native Americans/Indigenous Peoples, Latinos/Hispanics, Asians, Pacific Islanders, etc.).

Ma’at Institute is organized for scientific, educational and charitable purposes. Ma’at Institute is designed to build healthy families, enhance the mental, the physical and spiritual health of individuals by countering and eliminating racism, prejudice and discrimination by engaging in and supporting the following:

Scientific endeavors including but not limited to conducting research and discovering/developing products to contribute to enhanced spiritual, mental and physical health especially as it impacts Blacks and other Melanics (People of Color).

  • Provide African/Black centered and multi-cultural educational training, programs, services, and products.
  • Provide culturally specific mental health services, physical health, and legal services.
  • Increase the appreciation of cultural diversity, counter/eliminate racism, prejudice, and discrimination; to counter/eliminate violence; promote ethnic pride and self-sufficiency; increase self-esteem, and develop healthy families and communities.
  • Provide training, workshops, seminars, lectures, and panel discussions on health (mental, physical, spiritual, economic), educational and scientific topics.
  • Provide strategies to build healthy individuals, couples, families, and communities.
  • Advancement of science and education


Research will be conducted to find cures to eradicate medical, mental, physical, economic, emotional, and spiritual challenges which disproportionately affect Blacks, Native Americans/Indigenous People, Latinos/Hispanics, Asians, and Pacific Islanders such as herpes, A.I.D.S. and cancer, diabetes, and high blood pressure.  The eradication of racism (white supremacy) and its effects will be initiated by providing culturally sensitive research, education, charitable activities, services, trainings, productions, and products that contribute to the world-wide healing from racism (white supremacy).  Participants in Ma’at Institute will be motivated to counter racism, by gaining access to trainings, workshops, presentations, conferences, articles and books, as well as, services and products (including media productions that provide healing information that transforms viewers into active participants who counter racism).  Caucasians will learn to live in harmony with Melanics.


Ma’at is the KMT (Kemetic/Egyptian) goddess of truth, justice, righteousness, divine order, cosmic order, balance, and harmony.  The purpose of Ma’at is to divert chaos (Isfet).  She is depicted with wings of her special animal-the vulture, and the feather of truth in her headdress.  She also carries an ankh which represents the key of life, and sometimes a scepter.  Kmt or Kemet is the ancient name for Egypt which means land of the Blacks.


Ma’at Institute works interdependently to empower individuals, families, organizations, businesses, communities, and societies to build a healthier and happier world.

If You Would Like To Learn How We Can Help…